eMarketer estimates that by 2012 there will be over 533 million broadband households worldwide, of which 94.3 million will be in the United States. A good percentage of these broadband subscribers will also be subscribing to a bundle of services including voice-over Internet protocol (VoIP) and Internet protocol TV (IPTV).

The opportunity in targeting, tracking and measuring content and media usage across devices is growing, but marketers have to know what they’re doing.

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La respuesta es Sí.

eMarketer estimates that the total US podcast audience reached 18.5 million in 2007.

A number of factors are driving the growth of the podcast-user base:

• Greater ease of consumption for podcast content
• Growing awareness of podcasting
• Terrestrial radio’s use and promotion of podcasting
• Increased penetration of portable players
• The evolution of smart phones and proliferation of affordable mobile data plans

Source: http://www.emarketer.com/Article.aspx?id=1005869

 Widgets are basically embedded code in an HTML page. And whatever you call them, they are popping up all over the Internet. Since Facebook opened up to third-party applications in May 2007, nearly 15,000 applications have been developed. Overall, some 100,000 developers are working on widgets and applications worldwide.

Widgets would seem to be a natural fit in a world where consumers time-shift television, check user reviews before they buy, mash up Web content from various sources and spend hours customizing their social network profile pages.

Fuente: http://www.emarketer.com/Article.aspx?id=1005903