The Mobile Social Networks report analyzes the enormous opportunities and challenges presented by this new marketing channel.
eMarketer forecasts that over 800 million people worldwide will be participating in a social network via their mobile phones by 2012, up from 82 million in 2007.
Source: www.emarketer.com
The Mobile Social Networks report analyzes the enormous opportunities and challenges presented by this new marketing channel.
eMarketer forecasts that over 800 million people worldwide will be participating in a social network via their mobile phones by 2012, up from 82 million in 2007.
Segun Comscore Media Metrix en US, las madres con chicos ya alcanzan un 16% de la penetración total.
comScore Media Metrix, measuring a slightly different population, estimated that in December 2007 there were 30.1 million women online who were between the ages of 25 and 54 and had one or more children at home. These women made up 16.4% of all US Internet users during that month.
Two other researchers provide estimates for the number of moms online. According to Nielsen Online @Plan, there were 32.4 million women online with children under 18 in their household as of winter 2007/2008, making up 22.6% of all adult Internet users.
MOBILE MEDIA USERS ARE MORE RESPONSIVE TO ADVERTISING AND PROVIDE OPPORTUNITIES FOR BUILDING UNIQUE COVERAGE
LONDON February 11, 2008 — BMRB and M:Metrics debuted data from TGI M:Metrics, which incorporates BMRB’s TGI data with M:Metrics’ mobile audience metrics and allows examination of behaviours of consumers across mobile, online and offline media.
| |
Adults 15+ profile % |
Mobile Media profile % |
Internet profile % |
Mobile % more likely than internet |
| Agree: I’m tempted to buy products I’ve seen advertised |
26 |
33 |
28 |
18 |
