Triple Play

Autor: mariela Archivado en: Technology

21 de Abril del 2008

eMarketer estimates that by 2012 there will be over 533 million broadband households worldwide, of which 94.3 million will be in the United States. A good percentage of these broadband subscribers will also be subscribing to a bundle of services including voice-over Internet protocol (VoIP) and Internet protocol TV (IPTV).

The opportunity in targeting, tracking and measuring content and media usage across devices is growing, but marketers have to know what they’re doing.

www.emarketer.com

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