Tenemos que estar atentos a los cambios en el consumo de nuestra audiencia para poder reaccionar y maniobrar nuestras estrategias. Según un research publicado por e-marketers y muestra como es el consumo de medios en simultáneo con el consumo web en US.

Fuente: www.emarketers.com

Last week at its annual meeting, Starbucks announced the launch of My Starbucks Idea, a social network where consumers can post ideas for how the company can improve its service and products or comment and vote on others’ ideas. Voting will be tallied online, with each idea assigned a point value.

Fuente: http://adage.com/article.php?article_id=125882 

“There are great realms of activity that digital approach has not yet touched on,” Gates said.

Among Gates’ predictions for the coming decade:

- Television will be married with the internet, allowing for personalised news and commercials. People will watch more of their home movies on their TV screens, and TV sets and computers will be increasingly connected. Television will be an “utterly different thing,” he said.

- Telephone sets will increasingly be able to handle video, email and other digital media. Speech recognition will allow telephone users to ask for information such as nearby restaurants.

Fuente: http://www.macworld.co.uk/digitallifestyle/news/index.cfm?newsid=20725&pagtype=allchandate 

The Disney-ABC Television Group announced today the highly anticipated launch of Stage 9 Digital Media. Focused on creating original short-form programming by merging innovative creativity with superior production quality, the studio’s experimental new media content premieres with the comedy series “Squeegees” in a co-exclusive premiere on ABC.com and YouTube on February 28, 2008. The series’ initial run will be sponsored by Toyota.

Jorge Lanata se animó, se tata del último diario en papel de la Argentina.

Lanzó el Domingo 3 de marzo también tiene se presenta en digital. www.criticadigital.com

Según propias estadísticas publicadas en el diario de la fecha, durante los primeros 6 minutos de vida recibió 460 mensajes sobre las notas publicadas.