Forrester Research examined time spent by US adults on various media in 2007. The research company found that, including personal and work usage, time spent online still trailed time spent watching TV.

Although TV ad spending as a percentage of all media ad spending trailed TV viewing time as a percentage of time spent with all media slightly, the corresponding difference between time spent online and Internet ad spending was still profound, at nearly 4 to 1.

source: www.emarketer.com

Esto es lo que revela una investigación en US que detalla el prefil de sexo  y rango de edades de los usuarios.

MOBILE MEDIA USERS ARE MORE RESPONSIVE TO ADVERTISING AND PROVIDE OPPORTUNITIES FOR BUILDING UNIQUE COVERAGE

  Tendremos que estar atentos a esta nueva tendencia en los mercados más avanzados.Fuente: www.http://www.mmetrics.com/press/PressRelease.aspx?article=20080211-advertresponse 

La respuesta es Sí.

eMarketer estimates that the total US podcast audience reached 18.5 million in 2007.

A number of factors are driving the growth of the podcast-user base:

• Greater ease of consumption for podcast content
• Growing awareness of podcasting
• Terrestrial radio’s use and promotion of podcasting
• Increased penetration of portable players
• The evolution of smart phones and proliferation of affordable mobile data plans

Source: http://www.emarketer.com/Article.aspx?id=1005869

 Widgets are basically embedded code in an HTML page. And whatever you call them, they are popping up all over the Internet. Since Facebook opened up to third-party applications in May 2007, nearly 15,000 applications have been developed. Overall, some 100,000 developers are working on widgets and applications worldwide.

Widgets would seem to be a natural fit in a world where consumers time-shift television, check user reviews before they buy, mash up Web content from various sources and spend hours customizing their social network profile pages.

Fuente: http://www.emarketer.com/Article.aspx?id=1005903