Forrester Research examined time spent by US adults on various media in 2007. The research company found that, including personal and work usage, time spent online still trailed time spent watching TV.
Although TV ad spending as a percentage of all media ad spending trailed TV viewing time as a percentage of time spent with all media slightly, the corresponding difference between time spent online and Internet ad spending was still profound, at nearly 4 to 1.
source: www.emarketer.com
Esto es lo que revela una investigación en US que detalla el prefil de sexo y rango de edades de los usuarios.
Tendencia que claramente marcará a los mercados latinos muy pronto.
source: www.emarketer.com
MOBILE MEDIA USERS ARE MORE RESPONSIVE TO ADVERTISING AND PROVIDE OPPORTUNITIES FOR BUILDING UNIQUE COVERAGE
LONDON February 11, 2008 — BMRB and M:Metrics debuted data from TGI M:Metrics, which incorporates BMRB’s TGI data with M:Metrics’ mobile audience metrics and allows examination of behaviours of consumers across mobile, online and offline media.
| |
Adults 15+ profile % |
Mobile Media profile % |
Internet profile % |
Mobile % more likely than internet |
| Agree: I’m tempted to buy products I’ve seen advertised |
26 |
33 |
28 |
18 |
La respuesta es Sí.
eMarketer estimates that the total US podcast audience reached 18.5 million in 2007.
A number of factors are driving the growth of the podcast-user base:
Source: http://www.emarketer.com/Article.aspx?id=1005869
Widgets are basically embedded code in an HTML page. And whatever you call them, they are popping up all over the Internet. Since Facebook opened up to third-party applications in May 2007, nearly 15,000 applications have been developed. Overall, some 100,000 developers are working on widgets and applications worldwide.
Widgets would seem to be a natural fit in a world where consumers time-shift television, check user reviews before they buy, mash up Web content from various sources and spend hours customizing their social network profile pages.
Fuente: http://www.emarketer.com/Article.aspx?id=1005903
